Previously fiscal yr, German ecommerce large Otto was in a position to improve its gross merchandise worth (GMV) by 6 p.c. It reached round 7.5 billion euros. By doing so, the corporate has outperformed the German on-line retail market.
In response to analysis by bevh earlier this yr, on-line product spending in Germany elevated 3.2 p.c in 2025. Final yr, the Otto Group already introduced that it has returned to profitability. The German on-line division retailer now has achieved additional progress within the fiscal yr of 2025/26.
Market realized push in progress
Platform income, or GMV, elevated 6 p.c and reached 7.5 billion euros. Its personal retail enterprise elevated its GMV by 3 p.c. {The marketplace} has reached a complete of 6,100 companions and contributed to progress with a rise of 9 p.c.
Throughout the platform, there at the moment are 19 million gadgets obtainable. The best gross sales progress was seen within the class Style & Sports activities, with a 9 p.c GMV improve. Dwelling & Dwelling additionally skilled robust progress, with a 7 p.c GMV improve.
There at the moment are 19 million gadgets obtainable on Otto’s platform
12.6 million lively prospects
Previously fiscal yr, there additionally was a rise of 4 p.c within the variety of lively prospects. In whole, 12.6 million individuals shopped at Otto. In response to the corporate, this may be attributed to an improved person expertise and optimized logistics.
Retail media income elevated 49%
Similar to many different on-line marketplaces, Otto is lively in retail media. With its in-house promoting marketer Otto Promoting, it elevated its GMV by 49 p.c. This implies, that after once more, the corporate’s income stream grew above market stage.
“We’re delighted that we had been in a position to outperform the market once more this fiscal yr. This demonstrates that Otto cannot solely preserve its place as Germany’s largest on-line store within the face of elevated competitors, but in addition additional increase it. This has created a really robust basis for gaining additional market share within the coming years”, stated Dr. Boris Ewenstein, CEO of Otto.
‘This has created a powerful basis for gaining additional market share within the coming years’
AI and worldwide growth
The corporate has introduced that it needs to attain a turnover of 10 billion euros by fiscal yr 2028. It needs to develop by AI-powered procuring experiences, like hyper-personalization and skilled recommendation from AI assistants.
The corporate can be opening up its market to worldwide companions, to stimulate additional progress. Most not too long ago, it has opened up its market to Dutch sellers. Later this yr, sellers from Poland, Austria, France and Spain are anticipated to comply with. And in early 2027, Danish retailers will begin promoting on {the marketplace}.
“The internationalization of {the marketplace} is a crucial step for us to additional increase our curated product vary and concurrently present high-quality companions from different EU international locations with entry to our high-reach platform,” stated Ewenstein.
Otto needs to attain a turnover of 10 billion euros by fiscal yr 2028
