Temu served a mean of almost 130 million Europeans per 30 days within the second half of 2025. That’s 12 % greater than within the first six months of final yr. Particularly Spain and Italy noticed a robust improve in customers.
This emerges from a brand new transparency report that Temu submitted below the Digital Providers Act. As a Very Giant On-line Platform (VLOP), the Chinese language firm should publish insights into, amongst different issues, its person numbers twice a yr. These figures are additionally damaged down per EU member state.
Development tempo maintained
Temu’s common variety of month-to-month customers throughout the EU elevated from 115.7 million to 129.7 million inside six months. The addition of 14 million buyers represents progress of 12.1 %, corresponding to the 12.5 % progress recorded within the earlier reporting interval.
Temu gained 14 million month-to-month customers within the EU
Temu, which has been energetic in Europe for lower than three years, continues to draw new teams of European customers at a double-digit tempo after an preliminary part of explosive progress. The progress fee of Shein, one other Chinese language platform that lately printed European person figures, is considerably decrease at 6.9 %. Its variety of month-to-month EU customers (155.7 million), nevertheless, is larger than Temu’s.
Temu in Southern Europe
Temu is increasing significantly shortly in Southern Europe. Spain added 2.1 million month-to-month customers, a 17 % improve to 14.7 million. Development in Italy was virtually as robust, with 2.0 million new customers (up 16 % to 14.9 million). In some smaller markets equivalent to Hungary and Slovakia, progress charges have been even larger, though person numbers there are a lot decrease.
Temu in Germany
Germany stays Temu’s largest market in Europe when it comes to month-to-month customers. On common, the platform attracted 20.9 million customers per 30 days (up 8,3 %) within the nation the place Amazon is dominant.
Germany stays Temu’s prime market in Europe
A current survey by ECC CLUB, a part of analysis institute IFH Köln, discovered that 38 % of German shoppers have ordered from Temu no less than as soon as, in contrast with 21 % for Shein and 16 % for AliExpress. The Chinese language platforms stay common regardless of issues about product high quality and security. Regularly, client belief in these platforms seems to be rising.
