One of many methods introduced by True facilities on embedding AI throughout community operations, customer support, and inner techniques
In sum – what to know:
Three-year plan – True Company has launched “4 Massive Strikes” to shift from a standard telecom operator towards an AI-first telco-tech mannequin.
Past connectivity – Its roadmap consists of new shopper providers, enterprise digital options, and continued 5G and broadband community upgrades.
AI expertise focus – The corporate plans to embed AI throughout operations whereas increasing AI expertise internally and launching packages to advertise AI literacy.
Thai provider True Company has outlined a three-year plan to shift from a standard telecom operator towards a broader AI-oriented telco mannequin, centered on buyer expertise, AI deployment, new digital providers, and workforce growth.
The corporate stated the roadmap, dubbed “4 Massive Strikes,” is designed to assist progress in each shopper and enterprise markets whereas increasing digital infrastructure and providers throughout Thailand. Sigve Brekke, group chief government True Company, stated the technique displays a broader shift in how telecom operators strategy networks, providers and operations.
“We’re transferring past the standard telco-centric, centered totally on subscriber progress and getting into a brand new part of transformation as an AI-first group whereas remaining firmly centered on customer-centricity. With AI, True will embed intelligence throughout networks, providers, and digital platforms. This represents an entire reset of operations, transferring towards touch-free, predictive and more and more autonomous operations that improve each efficiency and buyer expertise,” he stated.
One pillar of the technique focuses on enhancing the end-to-end buyer expertise throughout cellular and broadband providers. The Thai operator stated it would proceed increasing its 5G community utilizing spectrum within the 2.3 GHz, 2.6 GHz and 1500 MHz bands, whereas upgrading broadband providers by means of its fixed-line unit. The corporate stated it goals to combine these providers throughout a single digital ecosystem spanning cellular, residence broadband, and digital platforms.
One other focus of the plan is increasing providers past connectivity. Within the shopper section, True plans to emphasise household-level service bundles relatively than particular person subscriptions, combining cellular and broadband connectivity with digital platforms and safety providers.
Within the enterprise market, the corporate stated it’s increasing its function as a digital options supplier for companies and SMEs. Its providing consists of providers beneath a framework masking large information analytics, AI, safety, cloud platforms, and 5G connectivity, with assist from partnerships with international hyperscale cloud suppliers.
The third part of the technique introduced by the Asian provider facilities on embedding AI throughout community operations, customer support, and inner techniques. True stated it already makes use of AI in areas akin to community operations and digital buyer assistants, whereas additionally growing techniques that analyze buyer information to assist customized providers.
Brekke additionally highlighted plans to develop AI expertise and infrastructure throughout the nation. “True just isn’t solely adopting AI internally. We’re working to upskill 12 million Thai residents by means of a complete AI literacy program, construct an AI-enabled platform for enterprises, and strengthen AI infrastructure along with companions throughout the ecosystem.”
The ultimate pillar of the plan focuses on workforce growth. True stated it intends to supply AI basis coaching for all staff by 2026 and has launched scholarship packages for superior AI research in collaboration with worldwide tutorial establishments.
Many operators are saying methods to navigate the period of AI. Liu Guiqing, president of China Telecom, just lately stated throughout a keynote speech at MWC 2026 in Barcelona, that the operator is accelerating its transition from a standard telecom supplier right into a technology-oriented firm constructed round synthetic intelligence, cloud infrastructure, and computing energy providers.
Talking at MWC in Barcelona final week, Liu described how the Chinese language provider is increasing its AI capabilities whereas strengthening cloud-network integration and computing infrastructure.
