A brand new research exhibits that nearly 40 p.c of Portuguese customers now store on-line not less than as soon as per week. A 12 months in the past, solely 24 p.c of customers within the nation stated that they shopped on-line with the identical frequency. The remaining 62 p.c now store on-line as soon as or a number of instances a month.
These knowledge come from the second version of the research “On-line Consumption in Portugal 2026”, revealed by Webloyalty. It provides insights into evolving shopper behaviors in Portuguese ecommerce. The research exhibits that digital procuring is now an everyday behavior for many individuals.
Web entry drives on-line procuring progress
The rise in on-line procuring behavior is intently linked to web entry in Portugal. One other latest research from DataReportal confirmed that round 86 p.c of the inhabitants makes use of the web frequently. This comes down to eight.84 million web customers in Portugal.
66% of purchases had been made on a cell phone
The identical research additionally indicated that there are greater than 14 million energetic cell connections within the nation. And in Webloyalty’s report, in 2026, 66 p.c of on-line purchases had been made utilizing cellphones. This is a rise of 8 proportion factors in comparison with 2025. Computer systems stay in second place (31.4 p.c), whereas tablets are used a lot much less typically (solely 2.2 p.c).
‘On-line procuring is handy’
The report additionally regarded into why Portuguese customers select to buy on-line. Most of them (62 p.c) say they select on-line procuring as a result of it’s handy. The flexibility to check costs was additionally named typically (55 p.c) . Many additionally worth entry to promotions (53 p.c), detailed product data (30 p.c), and buyer critiques (14 p.c).
Vogue, expertise and wonder lead on-line purchases
In line with the reort, clothes and accessories lead the rating relating to the preferred product classes that had been ordered on-line. As much as 66 p.c of purchases had been in that class. It’s adopted by expertise merchandise (39 p.c) and well being and wonder objects (38 p.c). Journey providers and occasion tickets are additionally regularly bought on-line.
For 61% of internet buyers in Portugal, a retailer’s location is irrelevant when making a purchase order
The analysis additionally exhibits blended preferences relating to retailer location. A couple of quarter of customers favor Portuguese on-line shops. And 13 p.c go for cross-border on-line shops. Nonetheless, most customers (61 p.c) say the shop’s nation will not be a decisive issue when making a purchase order.
