Safety conversations are evolving. Micro-segmentation is foundational — however Superior Risk Prevention (ATP) is the place Cloud Service Suppliers unlock premium income tiers.
Inside VMware vDefend, ATP capabilities constructed into the hypervisor, can place you from “segmentation supplier” to “menace prevention platform operator.”
For CSPs operating VMware Cloud Basis, ATP just isn’t infrastructure overhead — it’s a differentiated safety service layer.
What vDefend ATP Contains
Superior Risk Prevention capabilities sometimes embody:
Distributed IDS/IPS
- East-West visitors inspection
- Lateral motion detection
- Inline menace prevention
Not like perimeter firewalls, this operates on the hypervisor degree — which means threats are detected inside the info heart material.
Community Detection & Response (NDR)
- Behavioral analytics
- Suspicious visitors sample identification
- Anomaly-based detection
This elevates your cloud from “segmented” to “actively monitored.”
Malware & Exploit Prevention
- Signature-based detection
- Superior exploit mitigation
- Visitors repute filtering
Ideally suited for ransomware-conscious industries.
Risk Intelligence Integration
- Repeatedly up to date menace feeds
- Automated coverage enforcement
- Diminished operational burden on tenants
For a lot of clients, this replaces the necessity for a number of third-party safety home equipment.
Why ATP Is a Premium CSP Alternative
Micro-segmentation is defensive.
ATP is proactive.
That distinction lets you place your cloud as:
“Safety Operations-ready infrastructure.”
For regulated industries and enterprise clients, this shifts the dialog from compliance to resilience.
CSP Monetization Technique for ATP Companies
Right here is how CSPs can operationalize ATP into recurring income.
Managed ATP Service Tier
As an alternative of exposing ATP as a characteristic, provide:
Managed Risk Prevention Service
Contains:
- IDS/IPS coverage configurations and ongoing administration
- Alert monitoring
- Month-to-month safety stories
- Risk tuning & optimization
This creates:
- Recurring service income
- Larger Buyer stickiness
- Diminished churn
Safety providers are considerably stickier than uncooked infrastructure.
Per-Host ATP Enablement Mannequin
An Example :
| Cluster Kind | Month-to-month Base (instance) | ATP Premium (instance) |
| 4-Host Cluster | $10,000 | +$2,000–$3,000 |
| 8-Host Cluster | $18,000 | +$4,000–$6,000 |
As VM density will increase, margins enhance considerably.
Safety-as-a-Service Bundling
Chance – Place ATP inside tiered choices:
Safe Cloud
Safe Cloud Plus
Safe Cloud Elite
- Segmentation + IDS/IPS + NDR + Managed SOC reporting
This transforms infrastructure right into a safety platform.
Past licensing, CSPs can connect:
- Risk coverage design workshops
- Compliance audit help
- Incident response advisory
- Safety posture assessments
- Quarterly government danger stories
These are high-margin skilled providers.
Many CSPs rely solely on perimeter firewalls & use totally different bolt-on merchandise, inflicting operational overhead.
By leveraging ATP inside VMware vDefend, you provide:
- East-West visibility
- Hypervisor-level inspection
- Distributed enforcement
- Built-in menace intelligence
That narrative resonates strongly in ransomware-sensitive markets like healthcare and monetary providers.
EXAMPLE : For a CSP internet hosting:
- 1,500 manufacturing VMs
- 50% ATP connect price
- $20 common ATP uplift
1,500 × 50% × $20 = $15,000 month-to-month incremental income = $180,000 yearly
This excludes managed providers charges — which may double that quantity.
ATP is the place safety shifts from compliance checkbox to business-critical service.
For CSP product leaders — particularly these constructing differentiated VCF-based platforms — ATP must be positioned as:
- A premium cloud tier
- A managed service providing
- A board-level danger mitigation answer
Safety is not a defensive expense.
With ATP, it turns into a recurring income engine.
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