A brand new Ookla report traces the blistering progress of the satellite tv for pc broadband supplier that has been the topic of numerous scoops of late
Starlink is outpacing each different participant within the satellite tv for pc broadband race. New knowledge from Ookla confirms that the supplier is acing in virtually all classes of tabulation.
Runaway progress
The satellite tv for pc broadband market emerged some thirty years in the past, however has seen some speedy transformations within the final decade. Brisk deployment of low Earth orbit (LEO) constellations have amped up service pace and scope for a lot of current suppliers, whereas new gamers have entered the more and more crowded market, pursuing close to timelines to activate service worldwide.
Nonetheless, amid the market maturation, Starlink’s place has remained unshaken. With over 9 million subscribers worldwide, and a constellation of 10,790 satellites, the corporate holds the title of the world’s largest satellite tv for pc broadband service supplier. The Ookla report on the worldwide satellite tv for pc broadband efficiency by analyst, Mike Dano, captures the speedy rise and market evolution of the Elon Musk-led firm rather well.
Between November and December of 2025, Starlink reported a 1 million bounce in subscribers. The corporate took to X, now additionally owned by Musk, to announce, “Starlink is connecting greater than 9M lively prospects with high-speed web throughout 155 nations, territories and lots of different markets.”
With a world presence and an early headstart, that quantity could not sound fully unrealistic, however word that Starlink launched commercially solely 5 years in the past.
The hanging progress of the consumer base stands in sharp distinction with key rivals like, Viasat, which misplaced over 50% of its U.S. buyer base and is now all the way down to 157,000 subscribers solely, and HughesNet at 783,000 subscribers.
And it’s not simply the subs, the pace of the satellite-delivered Web service too has rocketed leaving different gamers within the mud.
In keeping with Ookla Speedtest performed within the third quarter of 2025, Starlink’s median obtain and add speeds are rising throughout all main markets, with the quantity doubled between Q3 2022 to Q1 2025.
The service additionally confirmed constant enchancment in latency assessments however fell in need of geostationary Earth orbit (GEO) satellites. “Starlink’s highest latency – 282 ms within the Marshall Islands within the third quarter of 2025 – was nonetheless lower than half that of the quickest GEO satellite tv for pc latency measurements,” the report mentioned.
Market edge
The supplier accounted for 97.1% of the Speedtest samples collected globally, with Viasat trailing at 1.7% in second place, and HughesNet shut behind at 1%.
U.S. (number one), Brazil (the second largest, in response to a Starlink official), Mexico, Indonesia, and Canada make the highest 5 markets for Starlink, the report mentioned. Speeds in these prime markets have proven a normal upward development up to now 5 years, it added.
The report ties its mercurial rise to dad or mum firm extraordinary SpaceX’s launch cadence, which is “virtually every day” at this level.
“These launches are the figurative and literal engine of Starlink’s international satellite tv for pc web enlargement. Every profitable launch – primarily utilizing SpaceX’s reusable Falcon 9 rocket – provides dozens of recent satellites,” the report mentioned. With every new satellite tv for pc added, the community capability and protection grows exponentially.
For perspective, of the 165 whole orbital flights SpaceX accomplished in 2025, 123 was Starlink’s. “This operational rhythm is the one biggest differentiator for Starlink.”
The report additionally cites worth drops as a key catalyst. Because the speeds have gone up, the service costs have come down, giving the supplier a definite edge over native gamers. For instance, within the U.Ok, Starlink service prices £35 ($47 USD) month-to-month for 100 Mbps speeds.
How does that examine with different suppliers? The brand new pricing, in response to New Avenue Analysis evaluation which the report attracts on, is inexpensive than competing choices from BT, Vodafone, and YouFiber.
Within the U.S. too, costs have dropped considerably in some rural areas to as much as $80, as the corporate launched a extra reasonably priced Residential Lite plan, making it a horny broadband service for a lot of shoppers.
