Working your ecommerce enterprise on a custom-built platform could make scaling with flexibility and management an actual problem. In some unspecified time in the future, your present setup might begin to restrict development — and that’s when it’s time to think about a change. Should you’re able to discover different choices for scalability, you’re in the fitting place.
Whether or not you’re seeking to obtain extra stability, simplify {custom} workflows, or tack again management of prices and technical debt, WooCommerce has the flexibleness to make it occur.
Altering ecommerce platforms is usually a large step, however it’s definitely worth the effort. And, we’re right here to help you, must you need assistance whereas shifting your merchandise, clients, and orders to WooCommerce.
Excessive-volume WooCommerce shops qualify for distinctive advantages like devoted help and discounted extensions. Study extra about how our group may help your enterprise develop.
Beneath, you’ll study why WooCommerce is a superb selection to your on-line retailer and how you can seamlessly migrate out of your {custom} construct to WooCommerce.
WooCommerce is an open-source ecommerce platform constructed particularly for WordPress. Powering 4.4+ million on-line shops, it consists of the whole lot wanted to run a web based enterprise, like the power to construct buyer accounts, implement {custom} checkout processes, and serve clients from around the globe. There are almost limitless extensions out there for any performance you possibly can think about.
With WordPress and WooCommerce, web site house owners acquire entry to unparalleled ecommerce instruments and integrations, alongside flexibility and customization.
There are a variety of explanation why WooCommerce is a more sensible choice for companies, regardless of their measurement or business.
Should you’ve grown bored with the restrictions, upkeep complications, and hidden prices of your custom-built platform, you’re definitely not alone. Many rising companies searching for a extra versatile, scalable, and cost-effective resolution select WooCommerce.
No platform charges, 0% income share, and 0% penalties for utilizing third-party funds means we’ll by no means tax your success. For a restricted time, be a part of the 4.4M+ manufacturers who’re rising their enterprise, not their prices, with WooCommerce, and stand up to 6 months of free internet hosting.* Get in contact to study extra.
*See supply particulars and Pressable phrases of service.
Let’s check out why so many profitable manufacturers are making the transfer to Woo:
1. Full possession and management over your enterprise
WooCommerce offers you full management over your web site and tech stack with out leaving you to construct each replace and integration. As an open supply ecommerce platform, you’ve full entry to the supply code and might customise it to distinctive enterprise necessities.
Its established historical past within the business additionally provides a worldwide neighborhood of builders who always enhance and help WooCommerce behind the scenes. You may create precisely the shop you need, with out limitations.
With WooCommerce, you’ve full management over:
Search engine marketing
Whereas your search engine rankings are largely based mostly on the work that you just put into your web site and content material, WooCommerce lets you edit each single facet of your search engine marketing, regardless of how technical. This is only one nice instance of the flexibleness that open supply code gives.
WordPress was initially designed as a running a blog platform, so content material is at all times a precedence. For ecommerce, this implies optimizing product pages, classes, and all different web site content material to offer your enterprise the perfect probability of being discovered by shoppers. The block editor makes it simple to reinforce your web page content material with highly-engaging components like photos, movies, and media galleries — all by merely dragging and dropping them into place.
The block editor may also be used to construct fully {custom} templates for each web page in your web site, guaranteeing your model is current on each web page of your web site.
With WooCommerce, you get extra than simply an ecommerce platform. You get a content material powerhouse that helps with SEO, model consciousness, and conversion.
Fee gateway integrations
WooCommerce integrates with main fee options and likewise helps area of interest or native gateways, which might be important for worldwide shops or restricted items like hashish merchandise.
Discover the fee gateway suppliers partnered with WooCommerce.
Or, select WooPayments, a seamless resolution that simplifies your complete course of for you. Handle funds, disputes, deposits, and recurring income from the identical place you deal with the remainder of your web site. Scale back cart abandonment by accepting funds instantly in your web site, together with Apple Pay for one-click checkout.
With WooPayments, you possibly can make the most of prompt deposits, so income reaches your checking account inside minutes — in contrast to some platforms that implement a two-day minimal.
And WooCommerce by no means fees further transaction charges for the usage of third-party gateways.
After working onerous to create implausible merchandise and appeal to new clients, the very last thing you need is to shrink your revenue margins. Even for small shops, the additional charges different platforms cost can add as much as hundreds of {dollars} in misplaced income.
Backups
With WooCommerce you personal your buyer knowledge and have entry to quite a lot of free instruments to again it up alongside along with your web site design and settings.
Jetpack Backup is a superb selection for companies that may’t afford downtime or missed gross sales. It protects your retailer 24/7, saving your whole gross sales, modifications, and content material in actual time in order that, it doesn’t matter what occurs, you at all times have the most recent copy out there.
Plus, it shops your recordsdata individually out of your web site for further safety and lets you restore a backup in a single click on, even in case you’re on the go, from the Jetpack cellular app.
It’s vital to take care of as a lot management as doable in an effort to make the perfect selections for your enterprise and clients. For instance, when scaling your retailer, you might must improve to a number that may deal with extra site visitors, supply quicker web site speeds, or present superior safety choices. With WooCommerce, you possibly can select any internet hosting supplier that matches your necessities and price range.
2. Limitless flexibility and customization choices
One of many greatest advantages of WooCommerce is its flexibility. Each WordPress and WooCommerce are open-source software program, which signifies that anybody can copy, modify, or change the supply code nevertheless they’d like.
An open-source content material administration system, like WordPress, additionally signifies that there are limitless customization choices. Why? As a result of, with entry to supply code, builders can create {custom} plugins or themes to serve any variety of particular features.
Take Kellox, for instance: Their company group at Maksimer created a {custom} API integration between WooCommerce and their enterprise useful resource planning (ERP) software program. The mixing permits Kellox to ship {custom} pricing and product suggestions on over 800,000 SKUs for his or her wholesale enterprise.
With WooCommerce, flexibility comes normal: The WordPress plugin repository has greater than 54,000 choices that assist with the whole lot from design to performance and advertising and marketing. WooCommerce shops can entry an further extension market with over 800 add-ons constructed particularly for ecommerce.
Don’t see a plugin or extension that meets your wants? You may rent a developer or company to create {custom} performance due to the WordPress REST API.
There are greater than 80,000 freelance builders, creatives, and builders supporting retailers worldwide. Whether or not you could deliver on a contractor or full-scale growth group, there’s at all times somebody close by and in your price range who’s in a position to assist.
And in case your merchandise are difficult or distinctive, you possibly can arrange your WooCommerce retailer nevertheless you’d like. You may create one thing fully {custom} to accommodate completely any want.
For instance, Common Yums is a subscription meals field enterprise that entails difficult and time-sensitive importing and transport processes. They took benefit of the open supply nature of WooCommerce to {custom} code a labeling course of for his or her bins. Every variation is outlined with availability dates, whether or not it incorporates perishable gadgets, and so on. in order that Common Yums can higher determine expiring merchandise.
Additionally they added a {custom} transport date selector to their checkout course of that integrates with their warehouse, advertising and marketing, and monitoring instruments. And thanks, partly, to the limitless flexibility of WooCommerce, they’ve efficiently offered greater than ten million bins, with peak gross sales durations seeing as much as 30 orders per minute — with out their web site crashing or buffering.
Methods to reinforce your WooCommerce retailer:
In fact, you too can promote the whole lot from services and products to downloads, subscriptions, memberships, and bookings.
Examples of companies utilizing WooCommerce:
- Dan-O’s Seasoning. A big seasoning enterprise that sells with Woo, on channels like Walmart and Amazon, and in additional than 40,000 retail places.
- ScrubDaddy. A cleansing provides firm with a novel, smiley sponge (amongst different enjoyable family items).
- PHLearn. A membership program that provides subscribers entry to a library of design templates and tutorials.
- Sticker Ninja. An organization that sells absolutely {custom} stickers — materials, form, design, and amount.
- It Will get Higher Challenge. A nonprofit that sells bodily merchandise and accepts on-line donations.
In the case of designing your ecommerce web site, the block editor permits for absolutely {custom} design on touchdown pages, product web page templates, checkout, weblog posts, classes, and extra.
The block editor provides a drag-and-drop interface, permitting your group to make fast edits to advertising and marketing and product pages with out touching a line of code.
There are additionally limitless web site themes that vary from customizable designs to drag-and-drop layouts for area of interest shops. Twenty-Twenty 5, for instance, is the proper clean slate for a bespoke growth expertise. Try the WooCommerce Market for an up-to-date record of supported themes — or, set up your individual.
It doesn’t matter what performance or design you want, it doesn’t matter what business you’re in, and it doesn’t matter what your price range is, you’ll discover a top-notch WordPress theme. In any case, WordPress boasts hundreds of free and premium themes.
With WooCommerce, your web site design might be as easy or as complicated as you’d prefer it to be.
Examples of WooCommerce shops with revolutionary designs:
- Entrepiedras Harina Selecta has a novel, grid-based design that feels very pure, like their flour.
- Cipher makes use of a lot of motion and interactive scrolling to create a hyper-engaging expertise.
- Wild Souls has vibrant colours, enjoyable shapes, and interactive hover states that showcase their meals.
- Mount Sapo has an interactive homepage design that catches the attention (and cursor) for a memorable expertise.
3. Full management over value of possession
As open-source software program, WordPress and WooCommerce are free to obtain and set up along with your internet hosting supplier, which suggests your platform prices are personalized in keeping with the internet hosting and performance your enterprise wants. Alternatively, you possibly can select a managed internet hosting service, like WordPress.com or Pressable, who will handle installs for you — permitting you to deal with the huge breadth of customization choices out there with WooCommerce.
You may select any supplier and blend and match instruments at completely different utilization tiers — similar to subscriptions, bookings, advertising and marketing automation, and analytics — because the enterprise grows. This flexibility prevents you from paying for performance that you just don’t use.
Learn our WooCommerce pricing put up for a transparent concept of how a lot it prices to run a WooCommerce retailer.
4. Entry to extra (and higher) transport prices and instruments
WooCommerce provides a free extension — WooCommerce Delivery — that enables for simple label printing out of your dashboard and negotiated reductions with USPS and DHL. As well as, you possibly can show real-time transport charges in your WooCommerce retailer for under $9.00 monthly.
Plus, you’ve many extra transport choices with WooCommerce. Sync your retailer with any variety of worldwide transport carriers, together with area of interest suppliers. You may also create very intricate, conditional transport costs based mostly on the whole lot from cart whole and distance to particular person merchandise classes — or any mixture of things.
One of many greatest bonuses to notice is that WooCommerce is all about supporting their neighborhood of enterprise house owners, from entrepreneurs to enterprises. Although the core platform is totally free, they nonetheless supply further sources and instruments at tiered prices, to make sure there’s software program for each price range.
Whether or not you’re beginning or scaling your ecommerce enterprise, it’s vital to allocate ecommerce overhead successfully. WooCommerce helps you make investments your cash within the areas that may develop your enterprise and make it essentially the most profitable.
5. Limitless variations
Product variations are the choices supplied to clients for every product. For instance, in case you promote T-shirts, you may supply purple, blue, inexperienced, and yellow in sizes XS by way of 3XL. This mixture of colours and sizes would create 28 variations.
Relying in your merchandise, variations can shortly add up. In any case, you need your clients to have the power to decide on precisely what they want.
In contrast to some platforms that restrict the variety of variations per product, WooCommerce allows you to supply as many variations as you want.
6. Entry to a close-knit neighborhood and top-notch help
Utilizing WooCommerce signifies that you’ve joined a neighborhood of people that need to study and develop with you. Yearly, a whole lot of hundreds of builders and enterprise house owners meet up just about and in over 400 cities around the globe.
Discover out about WooCommerce meetups in your space.
For every WordPress replace, a whole lot of individuals voluntarily contribute their time to WordPress core, just because they’re keen about creating nice software program that powers the net. There are frequent Contributor Days, each on-line and in individual, the place builders and customers work collectively to always enhance the platform.
This neighborhood can be behind the superb help boards for each WordPress and WooCommerce. There, you possibly can submit a query and get responses from quite a lot of views. It doesn’t matter how primary or difficult your scenario is; somebody’s there that will help you out!
WooCommerce provides a number of official choices to get assist along with your retailer: free help for Woo-built merchandise, premium help for complicated points, and enterprise consulting for higher-volume retailers.
Want superior assist? Woo Company Companions can help with the whole lot from small modifications to full web site builds and ongoing upkeep. They’re vetted by WooCommerce and are sorted by language, worth, providers supplied, and extra.
And you probably have an enterprise-level retailer, Woo Enterprise is for you. With this program, high-volume companies can make the most of a devoted buyer help supervisor, migration help, precedence help, and low cost internet hosting. And that’s along with all the opposite nice choices WooCommerce provides that will help you scale.
Regardless of the dimensions of your retailer, WordPress is all about neighborhood over competitors — all of them need each other to succeed. So welcome to the WordPress household. You’ll adore it right here!
If you wish to transfer your on-line enterprise to WooCommerce, don’t fear — the method is simple and you’ve got a number of choices. In any case, you need to import buyer knowledge and orders with out shedding something, and also you need the method to be as simple and seamless as doable. Let’s dive in.
First, decide the extent of help your enterprise will want. Should you run a high-volume enterprise however have restricted developer help, we suggest connecting with the Woo group to get matched with an company professional tailor-made to your enterprise.
Should you’re able to handle this migration in home, you’ll need to begin by selecting a internet hosting plan, putting in WordPress, and establishing WooCommerce. Should you don’t have a growth group or company on employees however nonetheless need to handle the migration, you possibly can discover ways to do that in our getting began information.
It’s vital to notice that not one of the strategies beneath recreate your present retailer design and content material. Nonetheless, many free and premium themes can be found that will help you construct something that you really want.
There are just a few methods that you would be able to migrate your retailer to WooCommerce safely and securely: manually, with a developer, or with a plugin (don’t fear — there’s a free demo migration!).
Let’s take a more in-depth take a look at every one.
1. Woo Enterprise
As we talked about a second in the past, Woo Enterprise is a service for enterprise ecommerce shops. Along with highly effective options like a buyer success supervisor and precedence help, it consists of retailer migration help.
A devoted group member will assist with each knowledge migration and establishing your retailer with a block theme so you possibly can simply make customizations from there. That is the proper strategy to get began with WooCommerce seamlessly, with out having to fret about downtime or shedding knowledge.
2. Rent a licensed company
For any high-volume enterprise with out an in-house growth group, an agency-supported migration is without doubt one of the greatest selections.
We’ve put collectively a database of Woo Company Companions, all of whom are hand-selected, high-quality builders that work with WooCommerce usually. You may filter by nation and look at a profile for every professional, the place you’ll discover samples of their work and details about their pricing and expertise.
This is a wonderful choice, as these builders may help with the whole lot — they’ll export knowledge, migrate knowledge, and recreate your on-line retailer on WooCommerce. Or, they’ll create a very new design distinctive to your enterprise and model.
3. Guide import/export
Should you desire a hands-on strategy, WooCommerce consists of built-in instruments that allow you to migrate your merchandise and different retailer knowledge without spending a dime. This technique assumes your WooCommerce retailer is already arrange — if not, you possibly can observe the steps in our getting began information to deal with internet hosting, WordPress set up, and WooCommerce setup.
The way to manually import your merchandise into WooCommerce
- Export and obtain your product knowledge out of your web site (utilizing your platform’s exporter instrument). You’ll want this export file readily available to import knowledge into WooCommerce.
- In your WordPress dashboard, navigate to WooCommerce → Merchandise.
- Choose Import on the prime. There, you’ll discover a built-in product CSV importer that may make the method simpler.
- Click on Select File and choose which of the CSV recordsdata you need to import. Click on Proceed.
- You’ll see the Column Mapping display, the place WooCommerce mechanically makes an attempt to match the column identify of your generated CSV file to WooCommerce product fields. Chances are you’ll must map a few of these by yourself; accomplish that utilizing the dropdown menus to the fitting of every row.
Choose Run the Importer and wait till the method is completed.
Need to migrate the whole lot directly?
Should you’d additionally wish to carry out all-in-one knowledge migration to WooCommerce — similar to clients, orders, subscriptions, coupons, tags, and opinions — we suggest utilizing the Import Export Suite for WooCommerce plugin. It’s a migration instrument that lets you bulk import WooCommerce merchandise (all product varieties), product opinions, product classes, product tags, orders, coupons, subscriptions, and clients.
Prepared to maneuver to a platform that may help your long-term development and enhance the expertise for you and your clients?
Whether or not you migrate your web site and import merchandise your self, rent an professional, or use an extension, you possibly can shortly and effectively transfer your retailer to WooCommerce. It’s a sensible choice that your new and current clients (and your pockets) will admire.
And in case you’ve already completed the WooCommerce migration course of, welcome! We’re excited that will help you develop your new WooCommerce retailer and supply a seamless expertise to your clients.
View the complete WooCommerce function record or discover our documentation.
Mahrie leads built-in advertising and marketing at Woo, the place she bridges development, product, partnerships, and demand gen to drive platform development throughout retailers, builders, businesses, and tech companions. She’s spent her profession throughout SaaS, ecommerce, internet hosting, and open supply. Outdoors of Woo, you may discover her biking, climbing, or liking… varied dishes from eating places round Toronto.
