Within the second quarter of this yr, 78 % of Nordic customers positioned a web based order at a retailer from overseas. In comparison with the identical interval final yr, this is a rise of 4 %. Cross-border purchasing is related to decrease costs, for many customers within the Nordic international locations.
These knowledge come from the latest E-commerce within the Nordics Autumn 2025 report, revealed by PostNord. It offers an perception into shopper conduct within the area. In August and September this yr, a complete of 4,000 respondents aged between 18 and 79 have been surveyed. Respondents got here from Denmark, Finland, Norway and Sweden.
83% of respondents shopped on-line
Total, 83 % of Nordic customers had shopped on-line within the final 30 days. This share is simply as excessive as within the Spring report, that got here out earlier this yr. In that version, 73 % of customers within the Nordics shopped cross-border within the final 12 months.
Causes to buy overseas
On this latest report, 78 % of customers within the area had purchased one thing on-line from overseas within the final 12 months. The most typical cause to buy overseas is decrease costs. China remains to be the preferred vacation spot for cross-border orders.
‘Sweden and Denmark have gotten extra related to decrease costs’
Nonetheless, neighboring Nordic international locations are additionally gaining floor. Particularly Sweden and Denmark, which have gotten extra related to decrease costs and a various vary of merchandise.
Ecommerce in Norway exhibits strongest development
In comparison with the identical interval final yr, ecommerce in Norway confirmed the strongest development of the Nordics. It elevated 14.7 %. Sweden is available in second, with a rise of 9 % of on-line retail commerce. On the similar time, Danish on-line gross sales elevated 8.1 %. Finnish ecommerce had the weakest development, in comparison with the opposite Nordics. It elevated 2.2 %.
87% happy with checkout expertise
The final time that they shopped on-line, 87 % of customers have been happy with their checkout expertise. An important components for them are gaining access to their most popular fee strategies, clear supply info and a safe and dependable fee course of.
There are some variations between customers per nation. For instance, for Norwegians, having the ability to use their most popular fee methodology is most essential. In the meantime, Finns and Swedes place extra significance on clear supply info.
Recommerce pushed by younger customers
Recommerce is rising in popularity, as 22 % of Nordic customers mentioned that they purchased second-hand gadgets extra typically this yr than final yr.. Almost seven out of 10 Nordic customers (66 %) have purchased or bought second-hand gadgets this yr.
Amongst youthful customers (aged 18 to 29 years previous), the share is lots greater. A minimum of 92 % of customers in that age bracket purchased a second-hand merchandise on-line. The preferred second-hand platforms within the area are Fb Market, Vinted and Tradera.
