AI is being quickly carried out, however that doesn’t imply it’s getting used successfully.
The present lack of clear benchmarks and information about AI utilization has meant that everybody has been working at nighttime.
This led us to create our first State Of AI In Advertising report, in order that chief advertising and marketing officers and advertising and marketing decision-makers can have insights to make higher knowledgeable choices as they navigate the fast-moving developments in our trade.
We requested eight key questions on generative AI in advertising and marketing to a collection of U.S.-based decision-makers and leaders.
We obtained 155 responses from principally senior entrepreneurs, administrators, and C-suite to supply contemporary insights into how trade leaders understand AI, and the way they’re utilizing AI proper now.
Whereas some entrepreneurs are unlocking main beneficial properties in effectivity, others are fighting poor output high quality, lack of name voice consistency, and authorized uncertainties.
Our whitepaper presents their responses, damaged down throughout 5 core themes:
- Which AI instruments are most broadly adopted amongst entrepreneurs.
- How entrepreneurs are utilizing AI.
- The outcomes they’re seeing.
- The challenges they face.
- The place they plan to speculate subsequent.
Whether or not you’re main a staff or constructing a roadmap, this report is designed that can assist you benchmark your AI technique to make assured choices as our trade strikes at an unprecedented tempo.
6 Key Findings From The Report
1. ChatGPT Is Presently Dominating The Instruments
Over 83% of entrepreneurs mentioned ChatGPT has positively impacted their effectivity or effectiveness.
Nevertheless it’s not the one participant: Instruments like Gemini, Perplexity, Claude, and Canva AI are additionally making their mark, with many entrepreneurs assembling AI “stacks” that mix totally different strengths throughout platforms.
2. Content material Has Seen The Most Tangible Influence From AI
Unsurprisingly, essentially the most influence in advertising and marketing up to now amongst our respondents is predicated round content material, the place 64.5% skilled worth with content material creation, 43.9% with content material optimization, and 43.9% with thought technology.
Nevertheless, AI will not be changing creativity; it’s augmenting it. Advertising groups are utilizing instruments to hurry up, optimize and break by way of inventive blocks, to not change human perception.
The report additionally shares different key areas the place AI has delivered essentially the most worth to these surveyed.
3. Time Financial savings Have been The Single Most Improved Final result
The vast majority of respondents (76.8%) cited time financial savings as the most important enchancment since adopting AI.
To boost productiveness and effectivity, entrepreneurs are gaining hours again to relocate their time to extra strategic work.
4. Direct ROI-Linked Outcomes Are Missing
Whereas operational effectivity is clearly impacted, strategic metrics like buyer lifetime worth, lead high quality, and attribution stay largely unchanged.
In different phrases, AI is streamlining how we work, however not essentially enhancing what we ship with out human oversight and a sound technique.
5. Output High quality Stays A High Concern
Greater than half (54.2%) of respondents recognized inaccurate, unreliable, or inconsistent output high quality as the most important limitation in utilizing AI for advertising and marketing.
This highlights a central theme that AI nonetheless requires substantial human oversight to provide marketing-ready content material.
6. Misinformation Is The No. 1 Concern
Probably the most cited concern about AI’s rise in advertising and marketing wasn’t job loss; it was the chance of misinformation.
A full 62.6% of respondents flagged AI-generated misinformation as their prime fear, revealing the significance of belief, accuracy, and status for AI-powered content material.
The report additionally highlights the opposite areas of concern the place entrepreneurs are experiencing limitations and inefficiencies.
Extra Key Findings In The State Of AI Report
Advertising Leaders Are Planning To Make investments In These Key Areas
Advertising decision-makers surveyed are prioritizing AI investments the place worth has already been confirmed. The report breaks down how a lot of that funding is throughout analytics, buyer expertise, search engine optimization, advertising and marketing attribution, or content material manufacturing, amongst different areas.
How Advertising Leaders Are Restructuring Their Groups
The report findings additionally point out whether or not and the way our respondents restructured to accommodate AI inside their group.
The place Will Be The Greatest Influence Over The Subsequent Few Months
Probably essentially the most insightful part is the place respondents gave their ideas into what could be AI’s greatest influence on advertising and marketing over the following 12 months.
Many anticipate a content material explosion, the place the market is flooded with AI-generated property, elevating the bar for originality and high quality.
Others foresee a reshaped search trade and decreased roles, with an emphasis on those that don’t embrace AI getting left behind.
However, not all forecasts are unfavourable. A number of entrepreneurs consider AI will stage the enjoying discipline for small companies, improve entry to high-quality instruments, and empower people to do the work of many.
Yow will discover many extra feedback and predictions within the full report.
The State Of AI In Advertising Report For 2025 Can Assist Shed Mild
Proper now is likely one of the most difficult instances our trade has confronted, and advertising and marketing leaders have exhausting choices to make.
Hopefully, this whitepaper will assist to make clear how and the place leaders can transfer ahead.
Within the report, you could find:
- An actual-world have a look at what instruments entrepreneurs are utilizing now and the way they’re stacking them.
- Insights into what areas of selling AI are reworking, and the place it’s nonetheless falling brief.
- A transparent view into future investments, from personalization to efficiency monitoring.
- Actionable suggestions for easy methods to consider, deploy, and govern AI successfully.
- Views from entrepreneurs navigating AI’s challenges.
Obtain the total AI in advertising and marketing survey report to make assured choices in your AI implementation technique.
Featured Picture: Paulo Bobita/Search Engine Journal
