Within the third quarter of this 12 months, greater than half (53 %) of all on-line orders in Denmark have been accomplished on cellphones. This was a powerful improve in comparison with the identical interval final 12 months, when 45 % of Danes mentioned that they used their cell phone for on-line procuring.
These information come from the most recent quarterly report about ecommerce in Denmark from the Confederation of Danish Business. Greater than 1,000 shoppers stuffed in a questionnaire about their on-line procuring habits in July, August and September this 12 months.
Danes place on-line orders over 3 occasions a month
In keeping with the report, on common, Danish shoppers positioned a web based order 3.3 occasions per thirty days. In comparison with the third quarter in 2024, it is a lower of 0.3 %. But, the typical order quantity elevated from 184.7 euros (1,379 Danish kroner) in September 2024 to 204.1 euros (1,524 Danish kroner) in September this 12 months.
65% of younger adults in Denmark place on-line orders on their cell phone
Within the third quarter of this 12 months, 53 % of all on-line purchases have been made on a cell phone. This was the very best stage ever recorded by the researchers. That is principally pushed by younger consumers, as 65 % of younger adults and 68 % of households with youngsters used their cellphones for his or her most up-to-date on-line purchases.
Vinted second hottest retailer in Denmark
The report additionally checked out the most well-liked on-line shops within the nation, by way of the newest buy from surveyed shoppers. For the primary time, Vinted was included within the rating. It has a market share of three.1 % of all current on-line purchases. Due to that, it landed in second place. Because of this the C2C platform outranks Chinese language large Temu. Zalando was in first place.
“The resale market has moved from the sidelines into the centre of Danish ecommerce. When a consumer-to-consumer platform like Vinted takes second place, it tells us that recommerce is not another; it’s mainstream. Mixed with record-high cell procuring, Danish shoppers are clearly selecting comfort, sustainability, and value transparency. Firms that adapt early to those behavioral shifts would be the ones that win the subsequent part of on-line retail”, mentioned Mie Bilberg, Head of ecommerce on the Confederation of Danish Business.
