Between Valentine’s Day, Presidents’ Day, and the beginning of the spring shopping for cycle, ecommerce entrepreneurs have loads of alternatives to publish related and well timed content material in February 2026.
Content material advertising and marketing is the method of making, publishing, and selling articles, movies, and podcasts to draw, have interaction, and retain prospects. For ecommerce companies, content material does greater than inform. It differentiates, builds belief, and helps discovery when consumers are researching fairly than shopping for.
Content material can be foundational for lifecycle and social-media advertising and marketing, and search-engine and genAI optimization.
What follows are 5 content material advertising and marketing concepts your ecommerce enterprise can use in February 2026.
Valentine How-to
Valentine-themed content material may embody one thing so simple as planning a dinner at residence.
Valentine’s Day stays some of the dependable seasonal content material alternatives, particularly when retailers concentrate on steerage in addition to promotions.
Content material that gives helpful and actionable data can entice consumers unfamiliar with a model or its merchandise.
The content material ought to align intently with the merchandise offered. A wine store can clarify pairings. A jewellery retailer can tackle how to decide on supplies or types. A house items boutique may describe how you can set a desk or create a Valentine’s Day dinner.
Take into account the pattern titles:
- “Tips on how to Select the Excellent Wine for Valentine’s Dinner,”
- “Construct a Considerate Valentine’s Present Field,”
- “Tips on how to Create a Romantic Valentine’s at House,”
- “Useful Tricks to Match Valentine’s Jewellery to Her Fashion.”
Listed below are just a few articles from publishers:
Presidents’ Day
Presidents’ Day content material can concentrate on U.S. patriotism and home manufacturing.
Celebrated on February 16 in 2026, Presidents’ Day is a storytelling alternative, greater than a gross sales occasion. Ecommerce entrepreneurs can publish articles or movies that specify the vacation’s origins, its which means, or the historic figures it honors, e.g., George Washington.
Patriotic holidays can have a good time home firms, comparable to manufacturers with made-in-America merchandise.
Right here’s an instance. Origin is an attire model in Farmington, Maine. President Dwight Eisenhower visited the town in June 1955, passing shut to what’s now Origin’s manufacturing facility. The corporate may recount Eisenhower’s go to and retell its personal story within the course of.
In 2026, Presidents’ Day has further relevance. America is coming into its semiquincentennial yr, marking 250 years since independence. Celebrations will peak in July, but February will not be too early to publish 250th-themed content material.
A Full Information
A “full” information is akin to a retailer proprietor explaining her wares to an in-person shopper.
Content material entrepreneurs are aware of “full guides” or “final guides.” These are sometimes lengthy, “pillar” articles that display topical authority.
The purpose is usefulness, not brevity. A service provider that sells loose-leaf tea may publish a complete information to tea varieties, brewing strategies, and storage. A biking retailer may create a information to bike upkeep or gear choice.
Over time, these guides grow to be evergreen belongings that assist inner linking, featured snippets, and AI-generated summaries. They are often gold for optimizing for serps, generative AI platforms, and reply engines, particularly when up to date yearly.
Examples of guides embody “Full Information to Unfastened-Leaf Tea” and “Final Information to Selecting Cookware.”
The concept is obvious sufficient: Decide a product or class and be the authority.
Curated Newsletters
This concept goals to assist companies that battle to supply content material. As an alternative of composing or producing (after which enhancing) a great deal of articles, an organization can combine product data with content material from different publishers.
Put one other means, curated newsletters enable ecommerce companies to publish constantly with out creating content material from scratch. The concept is to pick high quality articles, movies, or social posts from trusted sources and add transient editorial context.
The e-newsletter for Higher Kitchen Gear, an affiliate marketing online web site, hyperlinks to exterior recipes.
Take into account an instance from Higher Kitchen Gear, an affiliate marketing online web site. Its e-mail e-newsletter blends curated recipes with hyperlinks to affiliate content material. A current difficulty on sourdough bread included summaries and hyperlinks to recipes from the King Arthur Baking Firm and cookbook creator Alexandra Stafford.
One other hyperlink was to an authentic article titled “The Instruments Behind Nice Sourdough,” which included six merchandise on Amazon.
Retailers may do a lot the identical. For instance, a golf equipment vendor may publish a weekly e-newsletter that includes curated golf information and hyperlinks to merchandise.
American Coronary heart Month
American Coronary heart Month is a chance for shops promoting well being or health merchandise.
President Lyndon Johnson established American Coronary heart Month in 1964 with a proclamation encouraging Individuals to concentrate on cardiovascular well being.
It happens in February due to Valentine’s Day, reinforcing the symbolic connection between the center and every day life. Since then, the month-long observance has promoted training about coronary heart well being, prevention, and sustainable way of life habits.
Ecommerce entrepreneurs selling merchandise in health, meals, wellness, attire, and residential classes can focus content material on on a regular basis behaviors, routines, and product use that assist an energetic, balanced way of life.
Think about a content material marketer for a health gear retailer. She needs to honor American Coronary heart Month whereas selling the corporate’s merchandise. She decides on an article titled “5 Methods to Flip a Spare Room right into a Cardio Studio.”
