In September 2025, ecommerce content material entrepreneurs will discover inspiration in holidays, each severe and quirky.
Content material corresponding to articles and movies can construct a relationship with consumers and preserve of us visiting a enterprise’s web site. Content material drives visibility in generative AI platforms and natural search and fuels social media and e-mail advertising.
The content material problem, nevertheless, is producing new subjects and materials.
What follows are 5 content material advertising concepts your corporation can use in September 2025.
Labor Day
Labor Day indicators seasonal change, creating content material advertising alternatives.
Celebrated within the U.S. on the primary Monday of September, Labor Day has its roots within the Nineteenth-century staff’ motion, when unions fought for greater wages, higher working situations, and shorter work days on the peak of the Industrial Revolution.
Whereas it retains a few of its staff’ satisfaction, the vacation now represents the unofficial finish of summer time and an event for grilling, parades, and Autumn preparation.
It’s a significant retail occasion, too.
Taken collectively, the day’s historical past, emphasis on seasonal change, and income worth make it an distinctive advertising alternative.
Listed here are some instance article or video titles.
- “Final Information to Internet hosting a Final-Minute Labor Day BBQ” may checklist merchandise corresponding to grilling equipment, BBQ rubs, and related.
- “Tips on how to Gown for Labor Day 2025” would characteristic inspiration kinds and the choice to “purchase the look.”
- “Get Your House Prepared for the Fall” may leverage the season’s “recent begin,” providing tips about decluttering, organizing, or swapping out decor.
Classical Music Month
Classical Music Month gives concepts past music and devices.
President Invoice Clinton established Classical Music Month in 1994.
“Classical music is a celebration of creative excellence. It spans centuries and generations, delighting and provoking listeners of all ages. Throughout Classical Music Month, we acknowledge the numerous proficient composers, conductors, and musicians who carry classical music to our ears and enrich our lives,” wrote Clinton in his official proclamation.
Classical Music Month is an apparent advertising alternative for music shops, however loads of different retailers may benefit. Listed here are instance titles:
- A kitchen or occasion provider: “The Good Classical Music Playlist for a Enjoyable Night”
- A proper put on store: “What to Put on to the Symphony This Fall”
- Area of interest memorabilia retailer: “The ten Best Classical Film Themes”
Nationwide Learn a Guide Day
Studying is a pastime and a advertising alternative.
In keeping with numerous “nationwide day” web sites, September 6, 2025, is Nationwide Learn a Guide Day. It’s hardly an official vacation, however there are many alternatives to create weblog posts, long-form articles, movies, or podcasts aimed toward bibliophiles.
Entrepreneurs can body Nationwide Learn a Guide Day to not promote books, however fairly a vacation celebrating quiet, consolation, and creativeness. This method opens up myriad content material choices.
Listed here are some instance article or video titles.
- “19 Present Concepts for Readers Who Already Personal Too Many Books”
- “Tips on how to Create the Final Studying Nook at House”
- “Night Studying Routines That Make You Sleep Higher”
Nationwide Salami Day
Nationwide Salami Day is ripe with content material advertising taste.
There isn’t any doubt that September seventh’s Nationwide Salami Day is a playful observance, meant to carry a bit laughter and meals to its celebrants.
Retailers promoting objects corresponding to charcuterie boards, knives, specialty meals, cheese, wine, or picnic equipment will possible have essentially the most success with salami articles, movies, and podcasts. However of us in different industries can appeal to readers and viewers, too.
Contemplate that Newsweek addressed Nationwide Salami Day, and t-shirt store Redbuddle has a number of salami-themed merchandise.
Educational and How-to
Mr. Porter has lengthy been an instance of fine ecommerce content material advertising.
How-to articles and movies are the inspiration of ecommerce content material advertising, delivering on the three pillars of attracting, partaking, and retaining consumers.
Educational content material can be a strong lead magnet and might gas search, social media, newsletters, and shoppable movies.
Take inspiration from many retail web sites. Listed here are 5 how-to articles from The Journal by males’s attire service provider Mr. Porter:
