Could is a fertile time for content material entrepreneurs. The month has outstanding retail holidays, together with Mom’s Day.
However firms that need content material selection can do extra, with articles, movies, or podcasts about Harry Potter, the Kentucky Derby, paranormal phenomena, bicycle commuting, and bees.
Content material advertising and marketing is creating, distributing, and selling content material to draw, have interaction, and retain clients. Listed below are 5 content material advertising and marketing concepts for Could 2025.
Worldwide Harry Potter Day: Could 2
Harry Potter is among the many hottest literary characters ever — a possibility for content material entrepreneurs.
Every year on Could 2, followers rejoice Worldwide Harry Potter Day, commemorating the climactic Battle of Hogwarts — Could 2, 1998, within the novel — and honoring the beloved wizarding world that has impressed generations.
For ecommerce, retail, and direct-to-consumer entrepreneurs, Harry Potter Day is a chance to attach with clients by the lens of certainly one of their favourite books and characters.
Listed below are instance article, video, or podcast titles that join the boy wizard to merchandise.
- Used e-book retailer: “5 Magical Books for Harry Potter Followers.”
- On-line collectibles market: “Final Reward Information for Harry Potter Day.”
- Kitchen provide store: “Enchanted Recipes for Your Hogwarts Home”
Kentucky Derby: Could 3
The “run for the roses” is for some essentially the most thrilling 2 minutes in sports activities.
First run in 1875, the Kentucky Derby is likely one of the world’s oldest steady sporting occasions. The race is steeped in traditions that embrace a rose garland for the successful horse, fancy hats, and the mint julep cocktail.
Whereas horse racing isn’t as mainstream as soccer or basketball, the Kentucky Derby stays certainly one of sport’s most outstanding occasions. In 2024, for instance, about 16.7 million of us watched the race.
Content material entrepreneurs can use the thrill to supply product-related guides and articles to succeed in prospects. Listed below are a couple of examples.
- Occasion provide store: “The Final Information to Internet hosting a Kentucky Derby Occasion.”
- Horse tack retailer: “2025’s High 5 Derby Contenders.”
- Vogue retailer: “The Unofficial Kentucky Derby First-Timer’s Meals and Vogue Information”
Paranormal Day: Could 3
Paranormal researcher Charles Fort’s demise on Could 3 seemingly accounts for Paranormal Day.
How of us got here to ponder uncommon, mysterious, and odd phenomena on Could 3 is formally — however not surprisingly — unknown.
Those that speculate in regards to the vacation’s origin often level to Charles Hoy Fort, a mystical researcher and creator who created the pseudo-scientific subject of “anomalistics,” making use of the scientific methodology to paranormal anomalies. Fort might have coined “teleportation” and “ball lightning.” He was additionally identified to have studied spontaneous human combustion, poltergeists, and alien abductions.
Whereas Fort seemingly believed within the unimaginable and the supernatural, he distrusted docs and averted them regardless of being sick. After collapsing throughout a e-book promotion occasion, Fort was rushed to the Royal Hospital in New York, the place he died hours later, apparently of undiagnosed leukemia. It was Could 3, 1932.
Entrepreneurs might focus content material on Fort straight or take up nearly any mysterious subject. Listed below are three titles for movies, podcasts, or articles.
- On-line ironmongery store: “DIY Secret Doorways and Hidden Panels.”
- Vintage store: “10 Most Magical Antiques We Ever Seen.”
- Electronics store: “5 Paranormal Investigation Devices to Purchase At present.”
Bike to Work Day: Could 16
Bike to Work Day sometimes receives loads of native media protection.
Held yearly on the third Friday in Could, Bike to Work Day goals to encourage of us inside peddling distance to commute in that method — for a wholesome, sustainable, and enjoyable various to driving.
The occasion happens throughout Nationwide Bike Month and can seemingly embrace native occasions and media.
For entrepreneurs, Bike to Work Day content material can promote bikes, gear, and associated merchandise. Listed below are instance titles.
- D2C electrical bike model: “A Newbie’s Information for Bike to Work Day.”
- A males’s clothes store: “The way to Keep Sharp (and Dry) Whereas Biking to Work.”
- A baggage retailer: “5 Commuter Backpacks for Bike to Work Day.”
World Bee Day: Could 20
Bees and different pollinators are important for agriculture.
First commemorated in 2018, the United Nations designated World Bee Day to lift consciousness in regards to the significance of bees and different pollinators to the world’s agriculture and world meals safety.
An academic event, similar to World Bee Day, is a superb advertising and marketing alternative to publish helpful and informative content material. An apparent connection is any retailer or ecommerce store that sells bee-rated merchandise. For these companies, subjects might embrace:
- “The way to Start Yard Beekeeping in 2025”
- “Important Gear Each New Beekeeper Wants”
- “Plant This, Not That: A Information to Bee-Pleasant Gardening”
Different retailers might give attention to honey and even sustainability.
- “The Culinary Magic of Uncooked Honey”
- “The Honey Pairing Information for Teas and Cheese”
- “How City Areas Can Assist Save the Bees”
