Greater than a 3rd of internet buyers within the European Union skilled a number of issues final 12 months. Late supply is talked about most frequently as an impediment. In 5 member states, greater than half of internet buyers reported points.
This emerges from a Eurostat launch that compiles figures for particular person international locations. On common, 35.4 % of standard internet buyers within the EU encountered a problem final 12 months. In 2023, when this matter was final measured, the share was 33.1 %. At the moment, solely two international locations recorded a share above 50 %: Luxembourg (56 %) and the Netherlands (55 %).
Most issues in Malta
Two years later, 5 international locations recorded shares above 50 %, in accordance with the newest information on ecommerce in Europe. These are chief Malta (64 %), the Netherlands (58 %), Luxembourg (51 %), Hungary (additionally 51 %) and Spain (50 %). Norway, which isn’t a member of the EU, information a fair larger share at 67 %.
Internet buyers in mature ecommerce markets don’t seem to expertise fewer issues than shoppers in international locations the place on-line procuring remains to be creating. The alternative could even be the case, which could possibly be associated to expectations or the variety of on-line purchases in markets. The bottom shares of shoppers encountering issues have been reported in Portugal (5 %), Greece (11 %) and Latvia (13 %).
Portugal recorded the fewest issues
Kinds of issues
Eurostat additionally experiences which forms of issues happen most frequently amongst internet buyers. The commonest situation was slower supply than anticipated, reported by one in 5 prospects (20 %).
One in 5 consumers skilled late supply
Different often talked about issues are web sites which are too difficult or don’t operate correctly (12 %). The third commonest situation was supply of incorrect or broken items or companies, reported by greater than 10 % of shoppers.
Internet buyers in Europe
Different new Eurostat figures present that 78 % of EU residents purchased one thing on-line in 2025. A number of million new internet buyers have been added final 12 months. Adoption has grown significantly strongly lately in Jap Europe.
