Take a look at our complete search engine record beneath.
We’ve divided them into principal classes and specified what every is finest for.
And we’ve included month-to-month visitors (as estimated by Semrush’s Visitors Overview software primarily based on April 2025 knowledge) to every area that will help you perceive how widespread each choice is.
Conventional Search Engines
1. Google
International month-to-month visits: 92.7 billion
Greatest for: A complete and customized search expertise
Google stays the hottest search engine so far. Probably on account of its massive index of internet sites and the flexibility to supply related search outcomes shortly.
Considered one of its strongest factors lies in with the ability to anticipate customers’ intent—its auto-complete characteristic can typically decipher what you’re on the lookout for earlier than you end typing.
It provides helpful options like featured snippets and AI-generated summaries that assist customers get the data they want as shortly as attainable. And the introduction of AI Mode is making it extra interactive than ever.
Elevated promoting and monitoring in recent times have raised privateness issues. However should you’re procuring on-line or on the lookout for instructions, Google will normally provide you with what you want in seconds.
2. Bing
International month-to-month visits: 4.2 billion
Greatest for: Picture-based searches
Microsoft’s Bing provides sturdy visible search capabilities that make it straightforward to search out pictures, preview movies, and browse merchandise.
It additionally consists of seamless integrations with different Microsoft merchandise, reminiscent of Home windows and Edge. And distinctive options like factors that may be redeemed for rewards like reward playing cards.
It’s value noting that Bing’s search outcomes sometimes comprise fewer advertisements than Google outcomes.
In addition they really feel extra curated since Bing tends to prioritize informational sources (reminiscent of Wikipedia or official authorities websites) over extra business web sites.
3. Yahoo
International month-to-month visits: 2.5 billion
Greatest for: Informal search constructed right into a broader homepage expertise
Yahoo’s unique search engine functioned as a manually curated listing of internet sites that customers might search by way of to search out what they wanted however now makes use of Bing’s index and algorithm to generate search outcomes.
The entire expertise is bundled into the Yahoo homepage, which options information, climate forecasts, an electronic mail service, and extra.
It provides dependable and related search outcomes for many queries.
However the platform isn’t centered on offering a sophisticated search expertise. At the moment, there aren’t AI-powered solutions or superior filters that might assist with discovering extremely particular data.
AI Search Engines (Additionally Referred to as Reply Engines)
4. ChatGPT Search
International month-to-month visits: 4.5 billion
Greatest for: AI-generated solutions backed up with citations and sources
ChatGPT search provides conversational solutions, summarized data, and supply hyperlinks reasonably than an inventory of search outcomes.
You may ask follow-up questions, which lets you refine even extremely particular search queries.
Whereas it’s nice for synthesizing data and studying about complicated matters, it’s not essentially designed to find recent content material like information articles.
5. Perplexity
International month-to-month visits: 125.4 million
Greatest for: Scientific analysis and fact-checking
Perplexity offers AI-generated solutions backed by credible sources by default. And offers inline citations, with every sentence being linked to a supply.
It’s nice for getting insights on technical and factual questions.
Perplexity’s Professional Search characteristic permits you to ask multi-turn questions and get progressively extra refined solutions. It provides a minimalistic interface, with few to no advertisements or pointless litter.
Whereas Perplexity doesn’t retain conversational historical past in the identical manner ChatGPT does, it nonetheless does an awesome job of surfacing credible data on a variety of matters.
Social Media Search Engines
6. YouTube
International month-to-month visits: 42.8 billion
Greatest for: How-to content material, opinions, and video-based studying
Whereas YouTube isn’t a conventional search engine, it’s a preferred alternative for folks on the lookout for tutorials, product opinions, leisure, and different sorts of video-based content material.
The platform does an awesome job of surfacing related and fascinating movies primarily based in your preferences and any search queries you enter.
Engagement metrics influence YouTube’s search outcomes, which suggests widespread movies are sometimes prioritized over different (and probably extra related) content material.
There are additionally loads of advertisements and sponsored movies on the platform, particularly for business matters.
7. TikTok
International month-to-month visits: 1.9 billion
Greatest for: Chunk-sized video content material and crowd-sourced suggestions
TikTok provides customers a approach to seek for short-form movies on trending matters, product opinions, native suggestions, and extra.
It ranks content material primarily based on a number of elements, together with how properly a video matches your search question, your exercise on the platform (e.g., movies watched, appreciated, shared, or commented on), and issues like location and language.
It’s useful for exploratory searches, reminiscent of “issues to do in [city]” or “finest books for [topic].”
Since many of the content material on TikTok is designed for leisure functions and fast engagement, it may be more durable to search out in-depth data on a subject.
Privateness-Centered Search Engines
8. DuckDuckGo
International month-to-month visits: 1.9 billion
Greatest for: A search expertise with no monitoring of any variety
DuckDuckGo is a well-liked privacy-focused search engine that doesn’t retailer search historical past, monitor customers, or supply any type of customized outcomes primarily based on person conduct.
Its outcomes are gathered with its personal internet crawler in addition to from platforms like Bing.
Whereas DuckDuckGo doesn’t personalize search outcomes, it nonetheless provides handy options like instantaneous solutions, shortcuts, and maps. These make it simpler for customers to search out data with out violating their privateness.
This search engine is a superb alternative for folks on the lookout for a personal search expertise with out having to make use of VPNs, proxies, or comparable applied sciences.
9. Ecosia
International month-to-month visits: 254 million
Greatest for: A feel-good search expertise that helps environmental causes
Ecosia is an eco-friendly search engine that makes use of the earnings from its search advertisements to plant bushes.
To this point, the platform has helped plant greater than 230 million bushes all over the world.
It will get search outcomes and advertisements from Bing and Google. The supply used to your outcomes is determined by issues like your location and your cookie settings.
Whereas not as privacy-focused as DuckDuckGo, Ecosia nonetheless anonymizes person knowledge. It’s a sensible choice for many who need their day by day searches to contribute to trigger.
10. Startpage
International month-to-month visits: 49.4 million
Greatest for: Getting Google’s search outcomes with out being tracked by Google
Startpage serves Google’s search outcomes however strips away identifiable data (IP addresses, person conduct, and search queries) to supply a personal search expertise.
There’s additionally an choice to open outcomes utilizing a proxy server for elevated anonymity.
The shortage of customized search outcomes helps cut back algorithmic bias, making Startpage a sensible choice for goal analysis.
11. Courageous Search
International month-to-month visits: 367.2 million
Greatest for: A largely ad-free search expertise
Courageous Search provides a personal and largely ad-free search expertise.
It doesn’t depend on Google or Bing—it makes use of its personal internet crawler and search index. This permits Courageous to supply search outcomes that aren’t influenced by mainstream tech algorithms to offer customers another view of the online.
The search engine permits you to use “Goggles”—customized filters customers can apply to tailor outcomes to their wants (e.g., to solely present outcomes from unbiased information sources).
Area-Particular Search Engines
12. Baidu
International month-to-month visits: 728.2 million
Greatest for: Chinese language-speaking customers eager about regionally optimized search outcomes
Baidu is the principle search engine in China. Because of the nation’s strict web laws, most Western engines like google stay inaccessible and make Baidu the principle approach to entry the online in China.
Baidu provides an ad-heavy search expertise with many sponsored outcomes. There’s additionally a giant emphasis on in-house companies and platforms, reminiscent of Baike (the Chinese language various to Wikipedia) and Tieba (a preferred on-line discussion board).
It’s an indispensable search engine for native Chinese language searches. That mentioned, worldwide customers may discover the search engine limiting on account of censorship and language obstacles.
13. Shenma
International month-to-month visits (to the web site—not the cellular app): 519,800
Greatest for: Chinese language customers on the lookout for a mobile-first search expertise
Shenma is a mobile-first search engine aimed on the Chinese language market.
The search outcomes are extremely business and geared toward customers who wish to make a purchase order. This shouldn’t be shocking, since Shenma is partially owned by Alibaba, the most important ecommerce firm in China.
Shenma is a superb choice for Chinese language customers trying to uncover merchandise, apps, and leisure content material.
14. Yandex
International month-to-month visits: 238.3 million
Greatest for: Russian customers on the lookout for native search outcomes
Yandex is the most well-liked search engine in Russia.
It provides real-time search options, fast solutions, and voice search. Yandex additionally consists of different companies, together with electronic mail and maps.
15. Naver
International month-to-month visits: 1.1 billion
Greatest for: Korean-speaking customers on the lookout for a information portal mixed with native search outcomes
Naver is a South Korean search engine that provides search outcomes mixed with content material from associated companies, reminiscent of Naver Weblog (user-generated blogs) and Information iN (a Q&A discussion board).
It prioritizes internally hosted content material (reminiscent of Naver and Information iN pages) to maintain customers on the platform.
This creates a singular expertise that’s nice for exploring Korean tradition and tendencies.
16. Seznam
International month-to-month visits: 246.1 million
Greatest for: Czech customers on the lookout for native information and search outcomes
Seznam is the search engine of alternative for customers within the Czech Republic. And has its personal internet crawler and index.
It’s constructed to be used with the Czech language particularly, which helps it get a greater understanding of queries that comprise Czech idioms and cultural context.
Whereas it won’t have superior options (e.g., AI-powered overviews) just like the extra widespread international engines like google, it’s choice for Czech customers on the lookout for native information and solutions to native search queries.
Particularly because it integrates with different widespread Czech platforms—for mapping, actual property, and information.
Paid Search Engines
17. Kagi
International month-to-month visits (web site visits—not search engine customers): 2.4 million
Greatest for: A extremely customizable, ad-free search expertise
Kagi is an ad-free search engine supported by paid person subscriptions.
Its search outcomes are derived from a mixture of a number of indexes, together with its personal indexes (reminiscent of Teclis), and the indexes of Google, Bing, and different platforms.
Kagi’s search outcomes additionally depend on API calls to platforms like WolframAlpha, Wikipedia, and others.
Kagi permits you to determine which web sites you’d wish to see in your search outcomes by way of the “Lenses” characteristic. Which helps you to slender down your search to search out what you’re on the lookout for extra simply.
For instance, Kagi has a pre-built programming lens that solely shows outcomes from programming language web sites and boards.
Being a freemium search engine (with paid plans beginning at $5/month), Kagi is geared toward energy customers (reminiscent of researchers and writers) who carry out intensive analysis and wish to remove noise and clickbait.
Specialised Search Engines
18. The Wayback Machine
International month-to-month visits: 23 million
Greatest for: Wanting up historic variations of webpages
The Wayback Machine provides customers a approach to lookup web sites at particular factors in historical past. This may be helpful for monitoring website modifications or recovering misplaced content material.
Its interface is pretty primary. You simply kind in a URL and are then offered with a calendar of accessible snapshots of that web site throughout totally different deadlines.
From right here, you’ll be able to click on on a date to be redirected to an archived model of that web site.
Whereas the Wayback Machine doesn’t have each web site that ever existed in its archive, it has a big database of internet sites you’ll be able to lookup.
19. ResearchGate
International month-to-month visits: 92.9 million
Greatest for: Peer-reviewed scientific and educational analysis
ResearchGate is a search engine and social community for researchers. Scientists use the platform to share their work, ask questions, and add publications.
ResearchGate permits customers to seek for papers by writer, subject, journal, or establishment. And plenty of the papers can be found for obtain straight from the platform.
It’s nice for locating latest research and staying updated on a particular discipline of analysis.
20. WolframAlpha
International month-to-month visits: 5.4 million
Greatest for: Knowledge evaluation, math-based drawback fixing, and factual solutions
WolframAlpha isn’t technically a search engine. (It calls itself a “computational data engine.”) However it could perform as one for fact-based queries.
As an alternative of retrieving search outcomes like a conventional search engine, it calculates solutions to your questions utilizing algorithms and a large database.
You should utilize it to unravel math issues, examine statistics, and carry out analyses.
Whereas it’s not significantly helpful for open-ended queries, it does extraordinarily properly in terms of questions that contain knowledge or computation.
It’s an awesome alternative for analysts, engineers, scientists, and college students.
Optimize Your Web site for Search Engines
Google continues to be the most well-liked search engine on this planet. However AI search platforms like ChatGPT and Perplexity are gaining traction.
Meaning companies trying to enhance visibility ought to be sure that their web sites are optimized for AI platforms as properly.
That is the place the Semrush AI Toolkit might help. It analyzes your efficiency throughout AI platforms and offers insights that will help you enhance your outcomes.
