From February via July, Shein served a mean of 145.7 million European customers per 30 days. That’s over 15.2 million greater than within the earlier six months. The Chinese language on-line style platform is extra widespread within the European Union than Temu, though its development is barely much less steep.
Like different Very Giant On-line Platforms (VLOPs), Shein is required below the Digital Providers Act to periodically publish figures on its month-to-month customers within the European Union. These numbers additionally give perception into its reputation throughout member states.
Shein versus Temu within the EU
From February via July, Shein attracted a mean of 145.7 million Europeans to its platform. That’s 11.6 % greater than the 130.5 million within the prior interval. For comparability: Temu grew barely quicker within the EU within the first half of this yr, up 12.5 %, reaching a mean of 115.7 million month-to-month customers. That is nonetheless 30 million fewer customers than Shein has. AliExpress, nonetheless, stays the largest of the Chinese language platforms in Europe, with roughly 190 million month-to-month customers within the EU.
Shein attracts 30 million extra Europeans than Temu
High 5 Shein international locations
Shein is especially widespread in France, Spain, and Italy, in line with the figures. The platform attracts 27.3 million, 25.8 million, and 22.8 million distinctive residents in these international locations, respectively. Germany follows with 19.9 million lively month-to-month customers, up from 16.0 million within the earlier reporting interval. This makes Germany the fastest-growing main EU marketplace for Shein, each in absolute numbers and share phrases. Poland ranks fifth in reputation, with 8.8 million Shein customers per 30 days.
Shein’s German person base elevated 24%
Shein in Germany
In income phrases, Germany had already confirmed to be Shein’s most essential EU market, producing round 2 billion euros in 2023, despite the fact that a number of different international locations rely extra customers. Lately, Shein printed its efficiency figures for the UK in 2024: there, income grew by 32 % to 2.3 billion euros final yr.
