For those who’re on the lookout for a search engine to make use of as a substitute of Google, you’ve come to the best place.
By the tip of this information, you’ll know one of the best various engines like google. And why every one may be a greater match.
Let’s get began.
1. Bing
Bing is a superb various if you’d like a Google-like search expertise enhanced with AI-enabled outcomes powered by OpenAI.
Its standout characteristic is Copilot—a conversational AI assistant constructed immediately into the Bing interface.
You’ll generally see Copilot responses immediately within the search outcomes, together with sources it referenced.
And you may go straight to Copilot solutions from the homepage. Or from the Copilot tab on the prime of outcomes.
For those who open a devoted Copilot chat, you may click on on follow-up prompts to discover the subject additional.
And there’s a small bonus to utilizing Bing: There’s a rewards program. Each question earns you factors you may redeem for present playing cards or donate to causes you care about.
Why I Suppose It’s a Nice Google Various
I like Bing’s Copilot characteristic—it’s the primary purpose I take advantage of Bing.
Once I examined Bing Copilot throughout 12 actual queries (together with “easy methods to dispute a medical invoice,” “greatest locations to go to in california,” and “easy methods to clarify web optimization to a newbie”) the follow-up prompts persistently matched what data I wished to look into subsequent.
Like these follow-up prompts for “easy methods to clarify web optimization to a newbie”:
It saved me time typing in further queries and felt nearer to a dialog than a search.
2. DuckDuckGo
DuckDuckGo is a dependable alternate search engine that doesn’t observe your searches, retailer your historical past, or personalize outcomes primarily based in your looking historical past.
You possibly can even swap your location manually to tailor to totally different areas.
DuckDuckGo pulls outcomes from its personal crawler (DuckDuckBot) and trusted sources like Bing and Wikipedia.
It additionally affords useful options like bangs (“!”)—shortcuts that permit customers search different websites (Reddit, Wikipedia, Amazon, GitHub) immediately from the DuckDuckGo search bar.
In 2024, DuckDuckGo launched Duck.ai—a privacy-first AI chatbot that provides you entry to a number of AI fashions, together with GPT-4o mini, Claude 3 Haiku, and Llama 3.3 70B. And it anonymizes each question and shops current chats solely in your system (not the cloud).
Why I Suppose It’s a Nice Google Various
I like that Duck.ai lets me select an AI mannequin earlier than beginning a chat without having to register.
As an illustration, I used Claude 3 Haiku to draft a publication privateness coverage. Then, I opened a brand new session with GPT-4o mini to rewrite it in a extra skilled tone.
Additionally, bangs are wildly underrated.
I searched “!amazon noise cancelling headphones” and went straight to Amazon’s outcomes web page.
It’s a simple technique to rapidly go the place I wish to look.
3. Yahoo
Yahoo combines a standard search engine with a full-featured content material hub.
If you land on the homepage, it feels extra like a customized dashboard than a plain search bar.
You get a mixture of trending information, inventory tickers, climate updates, and leisure tales—all routinely curated.
And Yahoo affords devoted sections like:
- Yahoo Finance: For inventory monitoring, firm information, and market insights
- Yahoo Sports activities: For stay scores, fantasy leagues, and participant updates
- Yahoo Life: For content material on wellness, life-style, and parenting
- Yahoo Mail: For sending and receiving emails
Search outcomes are powered by Bing, so that you get dependable solutions for on a regular basis queries.
You could sometimes see an AI-generated abstract, however it’s not the point of interest like it’s for Google.
Why I Suppose It’s a Nice Google Various
Yahoo stands out due to its homepage. It’s filled with curated content material—information headlines, life-style tales, horoscopes, finance, climate, and even e-mail entry.
What I like is that it lets me search whereas I’m studying the information.
I used to be studying an article on Yahoo about taking nutritional vitamins when one thing caught my consideration. With out leaving the web page, I used the search bar on the prime to look it up.
And for the reason that outcomes are powered by Bing, the standard is stable. Plus, the best way Yahoo lays out outcomes makes them straightforward to scan.
4. Wayback Machine
The Wayback Machine is exclusive in these search engine options to Google in that its objective is to allow you to see how totally different web sites regarded up to now.
It permits you to entry outdated and even deleted pages going all the best way again to 1996.
Simply enter a URL, and you may view previous variations.
For instance, right here’s what the Semrush homepage regarded like in 2014:
It additionally supplies an ad-free expertise with no monitoring.
It’s a favourite amongst researchers, journalists, entrepreneurs, and anybody attempting to fact-check or get well misplaced content material.
Why I Suppose It’s a Nice Google Various
I like the Wayback Machine as a analysis instrument.
I wished to see how ClickUp’s model messaging has developed because it was launched. And I wished to evaluate their homepage initially of every 12 months from 2017 to 2025.
So, I plugged ClickUp’s homepage URL into the Wayback Machine.
Right here’s what their homepage regarded when it was launched:
And right here’s the newest one:
This may be helpful any time you wish to again up your findings with actual examples.
5. ChatGPT Search
ChatGPT search is OpenAI’s search expertise constructed into ChatGPT, and it blends the AI chatbot’s performance with real-time internet outcomes that can assist you discover data rapidly and simply.
ChatGPT will generally pull from the net routinely when it is smart for the question. You can even select to make use of the search operate straight away by clicking the “Instruments” drop-down and choosing “Search the net.”
As a substitute of displaying conventional search outcomes, ChatGPT search offers you AI-generated summaries with clickable sources to discover additional. These sources are pulled in actual time from throughout the net.
Why I Suppose It is a Nice Google Various
ChatGPT search usually surfaces sources that don’t seem in Google’s prime outcomes—and that may be useful.
ChatGPT gave me a genuinely helpful reply once I searched “is there a distinction between lean advertising and agile advertising?”
It included a side-by-side desk and a transparent abstract. And even defined how each approaches can work collectively.
It cited a number of sources, together with some Reddit threads I didn’t see on Google.
With ChatGPT, I didn’t have to rephrase my search or click on via a number of tabs. The abstract was detailed, and the sources have been clearly listed to permit for quick fact-checking
6. Yandex
Yandex is without doubt one of the greatest alternate engines like google for customers who converse Cyrillic-based languages as a result of it understands native context that Google and Bing can miss.
It holds 2.45% of the worldwide search engine market share.
Much like Google, Yandex is a complete digital ecosystem.
You get Yandex Mail, Yandex Maps & Navigator, Yandex Translate, Yandex Taxi (a ride-hailing service), Yandex Market, Yandex Music, Yandex Eats, Yandex Disk (cloud storage), and even Alice—a Russian-language AI voice assistant.
You should use a single Yandex account to maneuver between these providers easily.
On the search aspect, Yandex offers you nice filtering choices that allow you to:
- Filter outcomes by location to see content material from a particular space
- Choose a language, which is helpful if you’d like Russian-only or English-only outcomes
- Regulate date ranges to fetch outcomes from totally different time intervals
Why I Suppose It’s a Nice Google Various
I like Yandex’s “Doc language” filtering characteristic. You possibly can set your most well-liked language proper from the search outcomes web page.
You are able to do this in Google as properly, however it takes a bit extra work.
That is particularly useful for language learners.
So, if you wish to learn search leads to different languages to observe, Yandex makes that tremendous straightforward.
7. Courageous Search
Courageous Search is a privacy-first search engine that makes use of its personal crawler and index, which makes it one of many few true Google options.
It’s a part of the Courageous ecosystem, which features a cookieless browser, a built-in VPN, a crypto pockets, and an AI assistant referred to as Leo.
Whereas Courageous Search is free to make use of, it does present some search advertisements by default. For those who desire a totally ad-free expertise, you may improve to the premium plan to take away them fully.
Why I Suppose It’s a Nice Google Various
One characteristic that actually stands out to me is Goggles.
Goggles allow you to change how search outcomes are ranked. I’ve used them to filter out huge information shops or to solely see outcomes from sources like Reddit and private blogs.
Once I’m on the lookout for opinions or first-hand expertise, I apply the Reddit Goggle. It cuts via all of the affiliate-heavy listicles to indicate me actual conversations.
You should use pre-built Goggles and even create your personal if you’d like extra management.
8. Startpage
Startpage is a search engine various to Google that provides you an identical outcomes as Google—with out amassing your IP handle, search historical past, or location.
You get a “Go to in Nameless View” hyperlink underneath every end result, so you may go to websites with out revealing who you might be. This prevents these web sites from monitoring you.
Startpage helps over 80 languages, making it a superb possibility for international customers who need Google-level relevance with not one of the monitoring.
Why I Suppose It’s a Nice Google Various
The “Go to in Nameless View” characteristic is what units Startpage aside for me.
Once I analysis instruments, I don’t wish to tip off each website I go to. As a result of I don’t all the time wish to be served retargeting advertisements.
With Startpage, utilizing this characteristic permits you to go to websites whereas masking your data. There’s a blue bar on the prime that clearly exhibits your session is being anonymized.
It looks like common looking however with a built-in privateness protect.
9. Perplexity
Perplexity is an AI-powered reply engine that makes use of real-time internet data to present you concise responses with clickable sources included.
Like this:
You’ll discover a “Uncover” tab full of well timed tales throughout classes like tech, science, finance, sports activities, and tradition.
Then there’s the “Areas” tab you should use to add recordsdata, give Perplexity directions, and construct collaborative analysis hubs to work together with your group and preserve all of your analysis in a single place.
Perplexity has a free possibility, however the Professional plan offers you extra complete solutions, entry to extra superior fashions (like GPT-4.1 and Claude 3.7 Sonnet), and many others.
Why I Suppose It is a Nice Google Various
Perplexity is actually useful for locating particular statistics.
I wished a stat on what number of Gen Zers use TikTok for product discovery.
I attempted Googling it first, however all I discovered have been weblog posts mentioning the identical numbers from years in the past.
So I entered this immediate into Perplexity:
“What proportion of Gen Z makes use of TikTok for product discovery in 2025? Supply it from a analysis research or survey.”
It pulled stats immediately from current analysis.
That may save quite a lot of time that will in any other case be spent scouring the net and manually extracting related stats.
10. AOL
AOL works primarily as a information and media platform with a search engine (powered by Bing) inbuilt.
The homepage is what makes AOL stand out. It’s filled with information headlines, life-style tales, horoscopes, finance updates, and e-mail entry.
For those who like looking curated content material when you search, it’ll match into your routine.
Simply be aware that there are extra advertisements than some may desire.
Why I Suppose It’s a Nice Google Various
What I like about AOL is that once I’m studying the information and one thing catches my consideration, I can seek for it straight away with out having to launch a separate tab (just like Yahoo).
I used to be just lately studying a information story on AOL’s homepage. I ran a search a couple of well being time period the article talked about proper within the built-in search operate.
It felt much less like switching duties and extra like persevering with the identical thought.
11. Baidu
Baidu is China’s main search engine. Its algorithm is constructed for Mandarin, so it understands its primary customers’ grammar, tone, and slang much better than Google.
And Google Search is banned in China, so Baidu kind of owns the market.
You can begin with a daily search.
Then swap to an AI-powered view that makes use of DeepSeek’s fashions to summarize outcomes with a single click on.
Search outcomes additionally embody Baidu Baike, China’s model of Wikipedia.
One other power is Baidu Tieba, a Reddit-style discussion board that exhibits what customers are literally saying. It’s helpful for product analysis and uncovering tendencies.
Bear in mind that Baidu search outcomes may be censored. And until you’ve gotten a Chinese language cellphone quantity, some options received’t work.
Why I Suppose It’s a Nice Google Various
I like that Baidu Tieba usually seems proper within the search outcomes.
Google options threads from Reddit or Quora. Which implies these conversations are generally extra reflective of Western tradition.
However if you wish to perceive what Chinese language customers truly assume and care about, Baidu offers you a extra direct window into that.
12. Naver
Naver is the main search engine in South Korea because of its tight reference to Korean platforms.
It powers a full suite of instruments: Naver Cafe (on-line group platform), Naver Weblog (private publishing), Naver Pay (digital pockets), and Naver Papago (a translation instrument)
Naver feels extra like a content material portal than a standard search engine.
The homepage options information, trending subjects, climate, purchasing offers, stay sports activities scores, and fast hyperlinks to all its providers. It’s the place many South Koreans begin and finish their days.
Search outcomes are damaged into themed verticals—blogs, cafes (group posts), Information iN (Q&A), purchasing listings, educational outcomes, and extra.
You don’t get a single ranked record like Google. You get a curated structure tailor-made to content material sort.
Why I Suppose It’s a Nice Google Various
Naver supplies a layered expertise relatively than a ranked record.
Once I searched “school skincare routines,” the primary end result was a medical article explaining how routines ought to change primarily based on pores and skin sort, climate, and age.
Subsequent got here YouTube movies from influencers displaying their evening routines.
Then, I noticed product listings.
It felt much less like a search engine and extra like a curated assistant constructed round how folks truly analysis and make selections.
Optimize Your Web site for All Search Engines
Every of the major search engines aside from Google talked about on this record has its personal strengths.
And with so many choices on the market, chances are high your prospects aren’t all utilizing Google.
Are you aware which engines like google they like? Or the place they’re situated?
You should use the Semrush Visitors & Market Toolkit to search out out.
It exhibits you the place your viewers is predicated, visitors tendencies by system, what websites (together with engines like google) they go to, and demographic particulars.
Attempt it right this moment.
