Within the first half of this 12 months, Temu attracted a median of 115.7 million Europeans to its platform every month. That’s 12.9 million greater than within the second half of final 12 months. Remarkably, the expansion in Temu’s prime European markets was above common.
As a Very Giant On-line Platform, Temu is required below the Digital Companies Act to publish a transparency report each six months. These experiences embrace the common variety of month-to-month customers throughout the whole European Union, in addition to within the particular person member states.
Robust progress in prime markets
The brand new report, masking the primary half of this 12 months, exhibits that the common variety of month-to-month customers grew by 12.5 %, reaching 115.7 million distinctive customers throughout the EU. A big a part of this progress is as a result of robust growth in Temu’s key European markets. France leads the way in which with 2.6 million new Temu customers, a rise of 19.4 %. In Spain, the consumer base grew by 15.6 %.
Temu added 19.4% extra French customers
Germany additionally noticed a pointy improve in Temu customers, as did the opposite prime markets Poland and Italy.
High 5 Temu markets in Europe
Under is the highest 5 EU markets for Temu, primarily based by itself figures for the common variety of month-to-month guests within the first half of this 12 months. Development in comparison with six months earlier is proven within the right-hand column.
| Avg. month-to-month Temu customers (H1 2025, hundreds of thousands) | Development | |
| Germany | 19,3 | 13,5% |
| France | 16,0 | 19,4% |
| Poland | 13,2 | 12,8% |
| Italy | 12,9 | 13,2% |
| Spain | 12,6 | 15,6% |
The very best share progress of all was in Romania, the place the variety of customers elevated by 20.5 % to 4.7 million. In most of Temu’s smaller markets, nonetheless, progress lagged behind the European common.
Romania noticed the quickest progress in share phrases
Temu is below shut scrutiny from curiosity teams and governments throughout Europe and in particular person member states. Simply final week, France instructed in Brussels that the platform needs to be delisted from Google and different engines like google if it continues to breach European guidelines on, amongst different issues, product security.
European market and native fulfilment
For simply over a 12 months now, Temu has been permitting European retailers to promote on its platform. The corporate additionally goals to ship extra on-line orders from inside Europe. Its said purpose is for 80 % of all European orders to be shipped from native warehouses.
