Google Enterprise Profile (GPB) posts can improve site visitors, calls, and walk-ins to your online business.
When you want concepts or inspiration, this information is for you.
Beneath are actual, high-impact GBP publish examples, sorted by enterprise sort, that will help you discover related concepts to your trade.
Let’s dive in.
Restaurant & Café GBP Posts
These examples present how eating places and cafés can use GBP posts to have interaction prospects.
1. Gap In The Wall: The $10 Espresso Martini Promo That Works
Gap within the Wall, an informal Aussie-style café and cocktail bar, ran a promotion in March providing $10 espresso martinis.
They rotated two drinks each two weeks and added a giveaway to spice up engagement.
This easy supply, with a time-sensitive and visible enchantment, helped the publish carry out properly.
Why It Works
The $10 value is attractive, and the rotating flavors encourage repeat visits. The giveaway creates social buzz with out a lot effort.
2. Magnolia Bakery: Halloween Desserts That Promote Themselves
In October 2020, Magnolia Bakery shared a GBP publish selling its seasonal Halloween dessert assortment.
The publish used a vibrant, playful nine-photo carousel to showcase Halloween-themed treats.
It got here with a brief and cheery caption, however the visuals spoke for themselves.
Why It Works
The pictures made folks crave the treats, tapping into the “I want this” feeling, which is why Magnolia let the visuals drive the message.
Health GBP Posts
These examples present how health manufacturers can use GBP to create emotional connections.
3. The Fort NYC: Utilizing GBP to Inform Tales
The Fort NYC used Google Enterprise Profile to share private, considerate tales that stretch past exercises. One publish explains shedding a shopper and why it was the proper determination.
One other talks in regards to the founder’s sophisticated relationship with operating.
Why It Works
These posts really feel like actual conversations. The vulnerability and honesty assist construct belief and make the model really feel extra human.
Salon & Spa GBP Posts
These posts present how salons and spas can use GBP to advertise provides and construct credibility.
4. Davida Salon: GBP Posts That Showcase Outcomes
Davida Salon makes use of GBP to focus on closing appears, detailing the companies behind them and making it straightforward for shoppers to ebook.
They publish pictures and movies of various appears (blonde highlights, caramel balayage, platinum tones), with brief captions explaining the colour and repair.
“To attain this look we did [color] with [service offered].”
Different posts comply with the identical format.
There’s additionally a telephone quantity, reserving hyperlink, and TikTok deal with multi function publish.
Why It Works
Within the magnificence trade, you have to present what you are able to do. These posts do precisely that. These posts spotlight actual outcomes and make it straightforward for shoppers to ebook their companies.
Authorized GBP Posts
On this part, you’ll see how regulation companies can use GBP to construct authority and present experience.
5. Spodek Regulation Group: Showcasing Authorized Credibility in Actual Time
Spodek Regulation Group makes use of Google Enterprise Profile to focus on when their attorneys are engaged on high-profile instances or being quoted by main media retailers.
In a single replace, they shared a quote in a nationwide information outlet about an ongoing investigation right into a deadly incident.
In one other, they posted a TV phase the place the identical lawyer offered authorized evaluation on the case.
Why It Works
Moderately than simply stating they deal with critical instances, Spodek Regulation Group exhibits it.
Every GBP publish paperwork real-time authorized involvement, reinforcing their credibility.
By highlighting media appearances and casework, they place themselves as a trusted authorized workforce in New York.
Healthcare GBP Posts
These examples present how healthcare manufacturers can use GBP to teach, reassure, and keep prime of thoughts.
6. Quick Lab: Utilizing GBP to Educate and Construct Belief
Quick Lab makes use of Google Enterprise Profile to maintain folks knowledgeable about essential well being matters, equivalent to rising monkeypox instances, vitamin D deficiency, or the impression of blood sort on well being.
Every publish is brief, clear, and simple to grasp.
Some give attention to academic content material.
Others share current developments, just like the rise in monkeypox instances.
Why It Works
This method builds belief and positions Quick Lab as a dependable, knowledgeable healthcare associate. The updates really feel useful and well timed.
A model that gives helpful recommendation in a pleasant method earns repeat visits, each on-line and in individual.
7. Smile Delhi – The Dental Clinic: Utilizing Video Testimonials to Construct Belief
Smile Delhi makes use of Google Enterprise Profile to share success tales from worldwide sufferers who journey to India for inexpensive, high-quality dental care.
What units these posts aside is the usage of video testimonials.
In a single publish, a affected person from the U.Okay. discusses their smile makeover.
In one other, a affected person from the U.S. shared an analogous expertise.
Why It Works
Video testimonials are a strong advertising and marketing device. They add tone, expression, and emotion, making suggestions extra real and more durable to disregard. This transforms critiques into tales and builds actual belief.
Company GBP Posts
These examples present how businesses can use Google Enterprise Profile to exhibit their experience and construct credibility.
8. Branding New York Metropolis: Utilizing Trending Information to Drive Clicks and Construct Authority
Branding New York Metropolis repurposed a weblog publish about Wendy’s partnership with McBroken into a brief GBP replace.
The publish highlights humor and data-driven advertising and marketing, with a hyperlink for readers who need extra particulars.
Why It Works
The publish faucets right into a viral marketing campaign and drives site visitors to their web site.
By providing their perspective on the partnership, they place themselves as consultants in advertising and marketing traits. Serving to them construct credibility and authority.
Retail Retailer GBP Posts
On this part, you’ll learn the way retail shops can use GBP posts to create a optimistic expertise.
9. Treasure Island Present Store: A Playful GBP Technique Aligned with Disney Magic
Treasure Island Present Store makes use of Google Enterprise Profile to publish steadily, creating enjoyable, brand-aligned content material.
Every replace contains a brief video clip with playful captions and emotional hooks like “chase what you like” and “Disney heaven.”
Why It Works
These updates create a magical, nostalgic vibe, which makes the store really feel like an extension of the Disney expertise. The content material makes the model memorable and alive, even earlier than prospects enter the shop.
Service-Primarily based Enterprise GBP Posts
These examples present how service suppliers can use GBP to remain top-of-mind of their native markets.
10. Mazgan Air Conditioning & Heating Restore: Turning Service Logs Into Proof of Experience
Mazgan Air Conditioning & Heating Restore makes use of GBP to doc restore jobs. Every publish particulars the problem, the repair, and the end result for the client.
In a single publish, they clarify how a three-point drop in stress led to the advice to exchange the out of doors condenser.
In one other, they describe a coil cleansing and drain pipe set up to point out how routine upkeep can enhance efficiency.
Every publish features a actual photograph from the job and a “Guide” button for simple buyer motion.
Why It Works
These updates showcase experience by clearly exhibiting the problem, the answer, and the end result. This builds credibility, positions the model as an authority, and encourages prospects to ebook.
11. Element Cleansing Providers: Celebrating Their Group
Element Cleansing Providers makes use of Google Enterprise Profile to focus on their staff.
One publish celebrates 4 ladies on the workforce, thanking them by title and sharing a bunch photograph.
In one other, they have fun three years with their workforce supervisor.
Why It Works
These posts really feel heat and real, and present that the corporate values its staff. This builds belief with potential prospects and makes it simpler for them to decide on the corporate for his or her cleansing wants.
Create Excessive-High quality GBP Posts to Enhance Native Visibility
GBP posts can increase your visibility and construct credibility with native prospects.
However it may be difficult to provide you with recent concepts constantly.
When you’re pressed for time or want inspiration, Semrush’s Native Toolkit may also help you create high-impact GBP posts utilizing AI. It supplies the instruments you have to set up a robust native presence.
Use the GBP Optimization device to generate GBP posts utilizing AI.
And monitor your efforts with the Map Rank Tracker.
You can even use instruments like Itemizing Administration and Evaluation Administration to boost your general native search engine marketing basis.
